Interview with Electro Labs Artist Kemmi Kemachi

Q: Tell us about yourself. What don’t we know about Kemmi?

A: A lot I guess. I’m a rather shy guy most of the time. A man of few words. Once I get to know someone I tend to get looser. Let’s see in this interview how much you can get out of me.

 

Q: May I ask what it was like growing up in Curacao?

A:  It’s a nice place to grow up. A small Island in the Caribbean sea. Always sunny, lots of beaches and being outside most of the time. I’ve had a multicultural upbringing in big warm family. Every Saterday all family would gather at granny’s house and have some food and hangout. On special holidays or on birthdays, the uncles, aunts and cousins would pick up their instruments and play (local) music and all would sing along. I believe they still do that.

 

Q: Do you have other interests beyond EDM?

A: I personally prefer not to use the term EDM. Electronic Dance Music….. that can be anything. Isn’t 98% of danceable music electronic? Dubstep, Latin house, Daft Punk, trance.. even all hip-hop and R&B music, aren’t they all electronic? And danceable? Yet all totally different right? So I prefer to specify and talk about the specific genre that I am involved in; techno. Techno as a genre on its own, has so many different faces already.

Other then music I enjoy travelling, spending time with friends and good coffee.

 

 Q: Your Bio says that you were asked by a friend to remix some music in 2008 and it inspired your career in EDM. Are you still in contact with that friend?

A: Oh yes, my friend Claude Kass, from Luxemburg, runs his Contast-r label that is actually doing pretty good atm. I have had several EP’s released there and I recently did some remixes for a couple of artists from the label. Another EP of mine is on the way there too.

Also on a personal note I consider him a dear friend. Once or twice a year we try to arrange to get booked together somewhere in Europe and for many years now we have the tradition of visiting the infamous Awakenings festival just outside Amsterdam. Hanging out is just always great fun.

 

Q: May I ask about the tracks you remixed in 2008 that got you started in music production?

A: Holographic World from Ionic Benton J  Before that time I had (just like oh so many kids) been fiddling around with programs as Cubasis and Remix (a free simple version of what now is Ableton). I never really had the intention of releasing tracks. Ionic Benton had done a bunch of releases already and made this epic “Holographic World” track and asked me if I wanted to do a remix. I thought it was a joke but he insisted on sending me the stems.

I did my best with the little knowledge and technical skills that I had at the time and put something together. It told him that this was the best I could do, and that I would fully understand if he or the label would not accept it. But it got accepted and a few months later appeared available sale in all stores. Listening back to that remix now make my toes curl. I do recognize some nice ideas in it but the sound quality is so dirty! hahaha

 

Q: If you could go back to 2008 and give yourself advice, what advice would you give yourself then knowing what you know now?

A: Start buying hardware! Well, back then I did not have a clue that I was going to be producing more music… but if I had know that, I would have started buying some hardware. Building a decent studio is very expensive. It takes most people many years of collecting equipment, little by little, piece by piece before having a decent set-up. And the more you learn the more want again. It’s a never ending story.

 

Q: How long have you been with Electro Labs? What would you say about the Electro Labs family?

A: This is the first track that I made for Electro Labs.

What is important to me (applies to any label) is how the artists are treated. Example; a label asks if interested to make an EP or deliver a track/remix. Sometimes even with a crazy short deadline! You agree to do it and deliver the requested track(s) and never hear a single word from the label ever again… It would be nice to be informed about the release date, any promo feedback (if done) and at least get a sales report at the end of the year. To me that’s common courtesy but believe me it is not always done.

I have a good feeling with Electro Labs so far. Communication has been easy and the guys come across very nice. I’m exited for the release.

 

Q: What is the future of EDM music in your opinion?

A: I don’t think I can say anything new here that isn’t already known and happening. Technology has created new opportunities for EMD. Every kid with a pc can decide to start producing. By using channels such as Youtube, Twitter, Bandcamp, Spotify etc. artists can apply direct marketing without having to deal with record labels. Even if an artist gets the opportunity to sign a record deal, this does not mean that this is the most favorable.

More than ever artists communicate directly with their fans. Through the technology of today, listeners have choices they have never had before. Artists offer their music for free, and can create and expand a loyal fan base. Having loyal fans automaticly creates a demand for shows. The real fans will buy the music and attend the shows of the artist to support the artist. This is a development that the established music industry is not happy with, but it is how it is going to be J

 

Q: Where can your fans find you Djing next? How would you describe that scene?

A: 15th of June, Barkode Amsterdam. This will be an extended Club night with some local upcoming Amsterdam talents.

21st June, Location tba. This is an “illegal” techno party in/near Amsterdam. These are usually the best ones.

22nd June, De Bakkerij, Eindhoven. Techno party in a Club.

28th June, pre-Awakenings party. Small party in bar with friends and intimae. At the moment of this interview we are still working out the details.

20th Juli, Tribe party, Waterfront Rotterdam. Details follow.

 

Q: Kat Beins, in a Miami New Times Article bashing EDM, said,  “Sorry, bro. Fist pumping is not cool and manly.” Do you agree or disagree? Why?

A: The statement of that Beins figure is merely an opinion. Music is not something to agree or disagree with! It is personal, a feeling and a matter of taste. If you do not like what you hear, feel free to switch to another channel. The amount of music offered out there is endless! Find what you like.

 

Q: If you saw a Yeti would you tell anyone?

A: Haha, sure. I would tell my friends and family.

 

Thank you for the interview Kemmi.

As always: Stay cool and keep it fresh !


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