One of the questions that all entrepreneurs ask themselves before starting their business is: Where do I start? And if you are thinking of launching your own podcast, surely you have asked yourself the same thing. Before continuing, if the idea does not yet convince you of creating one, you can review the benefits of a podcast in this article that I wrote with three experts’ help.
Let me tell you that it is not an easy task, but it is not something from another world either. You should know that you do not need a large investment to make your voice known and achieve success, you can do it with few resources, and some are at your fingertips.
You have to consider three aspects to make a podcast: recording, editing, and publication. It’s not as complicated as designing an image or editing a blog for YouTube, but you can’t skip any of these steps if you want to have a professional look. For this purpose, some tools can help and even take us step by step through these processes, and they are the following.
1. Mobile phone audio recorder
The easiest way is with the voice memo applications, for which it is recommended to find a space with the minimum of noise and have the phone close by for greater audio clarity. From there, you can send the audio by email or upload it to a cloud storage service for editing on a computer.
2. Headphones with microphone
Use the headset microphone that your phone already includes. While the quality is not that of a professional microphone, you can use it close to keep your hands free to do more like review information. Some content creators place it at chest level between a shirt or blouse’s buttons to use it as a kind of lavalier microphone.
3. Microphones built into the laptop
Although lower quality, the microphones that make up the computer equipment and that we usually use for video calls are good options to start with, although you have to locate where it is located because it varies according to the brand and model. Don’t forget to do a test recording.
4. USB external microphones
Before, recording rooms such as radio studios and more advanced producers were required, but now there are recording systems with portable consoles. There are even various microphones connected directly to computer equipment via USB and offer good audio quality, reducing background noise and minimizing echo. The most famous is the Blue with its Yeti, Snowball, and Cubano models, which practically do not require installation, give good results at affordable prices.
This app will save you many headaches; it’s free and available for iOS and Android. It allows you to record, edit, add intros and exits and even publish the podcast from there. You only need to record the voice from the mobile phone or use the audios within the device. Spotify recently acquired it as part of its plan to boost its offering.
This is a free and easy desktop software for easy editing, ideal for dabbling in editing, as it allows you to record, add background music, and some basic effects. Although you get acceptable quality results and is compatible with laptop and phone microphones, it is difficult to accept external microphones.
7. Adobe Audition
For me, it is the best editing software. It is a good option for those who prefer to edit at home. You can record, edit by audio channels, add effects, make transitions, and even correct recording errors. It is a paid software, but there are attractive packages for new users, students, and teachers. If you have an Adobe Creative Cloud membership for your business, you can download it at no additional cost.
This is the largest platform for hosting podcasts in Spanish globally and allows you to create your own in your own account. It has free plans that let you upload all the episodes you want (although only the 20 most recent will appear on iTunes and Spotify), or if you prefer, it has a three-euro paid plan to publish all the episodes you need. It also helps to add supplemental data such as category or tags so that each podcast is easier to find in web search engines.
It was originally conceived for new music artists to publish their tracks in MySpace’s style, but it is very mobile friendly and for sharing episodes on social networks. It has a free plan, but it only allows you to upload 3 hours of content, so if you want to use the service in the long term, you must choose a paid plan.
It is one of the oldest platforms that has earned podcasters’ trust for the ease of hosting their content there at no cost. Its free plan allows you to store 500 Mb of audio and its paid plan allows you to increase it up to 2 Gb, Ideal if the podcast is going to have a limited number of episodes or it will be seasonal.
11. Apple Podcasts
Once a service has been chosen, it will provide you with a link known as an RSS feed. This allows you to subscribe to the podcast to the platforms and inform your subscribers when a new episode is available. Apple Podcasts (formerly iTunes) is the largest podcast platform globally. Hence, other services such as Google Podcasts or Pocket Casts put together their own catalogs.
Since 2018, Spotify has expanded its offer to include podcasts in its catalog. They are available in their entirety even without being a premium user, which opens the opportunity to reach a market of more than 80 million users. To register your podcast, you only have to go to https://podcasters.spotify.com/catalog, log in with your username and select “add a new podcast,” for which you will need the RSS feed.
As you can see, there are options for all tastes and pockets. The important thing to start is to lose the fear of speaking and be constant with new episodes since it is necessary to build an audience over time. The topics you select are important and the people who could accompany you to talk about them.
Don’t go yet! These tips can make a difference.
We all know someone who does not like their voice, so it is recommended that they first get used to hearing it in recordings to educate and modulate it according to what you want to communicate. In fact, that is the difficult part. In a podcast, the voice is almost everything, and just as mastery of a subject or confidence can be communicated, insecurity or nervousness can also be transmitted.
Much of the magic of podcasts is due to editing. Thanks to this, we can add an introduction or exit audio, background music, and even effects. Cut long pauses or join several audios if you want to integrate several sections or cannot record the entire episode in a single session.
Although there are many ways to subscribe to a podcast, there are two key platforms because they concentrate on the largest number of users: Apple and Spotify. The good news is that these platforms do not charge you to appear on their platform. The bad news is that they don’t host the episodes, so you should look for an online service that guarantees they will be available to your audience.
Remember before publishing to have a cover so that your subscribers can locate it and define the category you plan to register it, be it news, politics, travel, cinema, business, spirituality, or some other.